Different Ways that you can increase your Google Ads CTR

Increasing your ads CTR is important because at the end of the day it’s like a cause and effect relationship. To explain that, the more clicks you get on your ad campaign is the more money you get to go home with. It sounds so simple, however, it’s a little more complicated than you would think due to the fact that there is an increase in traffic. Meaning, a lot more competition. Well, now you might be asking how can I beat all the competition and here are simple tips and tricks…

Trick #1- By using more Ad extensions

By using more Ad extensions your ad will be larger and more relevant. Therefore, making it more likely for someone to see your ad and click it.

Some different types of Ad extensions are

• Location Extensions & Affiliate Location Extensions...
• Call Extensions. ...
• Sitelink Extensions. ...
• Callout Extensions. ...
• Structured Snippet Extensions. ...
• Price Extensions. ...
• App Extensions...

Trick #2- Keywords

 You’ve definitely heard this before. One cannot stress how important it is to include important keywords. Keywords determine where your ad will appear. So obviously you would want your ad to appear under a highly known company because more people would see it. Therefore, increasing the chances of someone clicking on your ad.

Trick #3- Writing a captivating Ad copy

You should be writing an Ad copy that will easily take over your competitors. You need something that will make your Ad standout. Something that will make your customer click on your ad rather than your competitors.

Trick #4- Put a spotlight over your pricing

This will 100% improve your CTR especially if your pricing is less than your competitors. Think about it, if you see 2 companies both selling the same things but one for less money, which one would you buy. Most of us would lean over to the cheaper company. The way this works is if you’re putting your pricing then your customer will like that because they will be getting more information about your company before even clicking, making them more likely to click your ad.

Using these 4 simple hacks will definitely help raise your Ad CTR